You are young and thinking about starting a business. Perhaps you are in the early stages of your business. To you, finance is both a mystery and a worry but your common sense tells you need to understand it … and you do. This site is intended as a start. It will lay out the tools and show you how to start using them.
Who I Am
My name is Ted Cape. I have spent almost thirty years lending to, investing in and raising money for businesses. (You can see my Bio elsewhere on this site.) In September 2006, I resigned my position as Chief Financial Officer at Black Press Ltd., one of Canada’s largest publishers of community newspapers to do something else. My last act in the finance business is to pass on what I have earned.
The Purpose of Finance
The purpose of finance is to
- generate the information you need to understand the health of your business and
- raise the money you need for your business on terms that won’t blow it up when (not if) bad times come.
Lousy finance is the poison that kills businesses when recessions push them to the edge. Good finance is part of the vaccine that protects them and helps them prosper.
This Site – All You What You Need to Know About Finance
Finance has many moving parts. But at root it is a discipline any intelligent businessperson can understand. It is also a discipline any person starting out in business, especially those who want to have their own business, must understand.
Over the next 11 weeks, I will explain the basics. I owe more than I can repay to the good humoured, honourable and competent colleagues and professionals who are best of the finance craft who taught me every day of my career. To help take the worry and mystery out of finance for those walking up to the start line of their own business is a way to honour that craft.
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